If you want to differentiate your daycare center from the rest of other day care centers – then you need to offer tangible comfort to parents that their kids are safe. When I say tangible comfort, it is not just about putting a smile on your face and telling parents that they can relax because their kids are safe. Verbal suggestions are not good enough for parents unless they know you personally. What I am talking about when I say tangible comfort is to give them control of checking-in to their kids whenever they want to (without having to drive to your daycare every now and then). You can do this by installing wireless surveillance cameras such as Foscam FI8908W and then connecting it to an internet protocol (IP) based video feed. The parents of the kids in your daycare can then check-in on their kids at anytime without having to drive to your compound. All they will need is a computer or mobile phone and an internet connection. If they have computer/phone and internet connection, they can see their loved ones thru the web using their favorite browser at any time. This is what I meant by tangible comfort – it is not all words. Your clients can readily see how well you treat and take care of their kids. If everytime they check in they see that you are doing very well – then expect your business to flourish due to repeat customers and great referrals. You can even use the system to do positive critiquing with your staff. You can use the videos to shoe other staffers what is right and wrong behavior.

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